Rita Roti | San Francisco Real Estate | Zephyr Rita Roti | San Francisco Real Estate | Realtor
Rita Roti | San Francisco Real Estate | Top Producer

Rita Roti ~ San Francisco Real Estate Testimonials

San Francisco Real Estate | Rita Roti | Zephyr | Top ProducerOne reason I became a Realtor is I love helping people and I enjoy providing the best possible customer service I can. I’m honored my clients have had great experiences working with me. I have received the highest compliment, the referral of their friends and colleagues. It is my pleasure to work in an ever changing environment where I have the good fortune to meet and work with wonderful people everyday! I’m grateful to everyone who has referred me and I do my best to exceed expectations!

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Below are a few testimonials from satisfied clients of Rita Roti at Zephyr Real Estate in San Francisco.

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This real estate experience with Zephyr and Rita was by far the best. We were very impressed with the overall marketing framework, technology, capabilities, and other sophisticated selling tools that Zephyr employs. The ability to integrate today's digital age into the selling process via a unique home-specific website, blog mentions, and other elements truly accelerated the exposure of the property to potential buyers and fortunately allowed us to sell and close within a month. 

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However, it also takes a talented broker to seamlessly combine all of these elements together to create and execute a detailed marketing plan. This is exactly what Rita accomplished. Her vast experience, market knowledge, interpersonal business savvy, established negotiation skills, remarkable patience, and overall vision allowed us to quickly secure a sale price above asking with mulitple offers. Her confidence in her marketing plan was impressive and she consistently provided expert advice and counsel to insure we took all factors into consideration, before making the various decisions that are required throughout the process. 

The successful sale of our home will now allow us to move north into wine country and turn what was once a dream, into a walking reality. If for some reason we land in San Francisco again, rest assured we will use your organization and Rita as our agent.

Steve & Cheryl Shiflett ~ San Francisco  |  Review:
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Thank you, Rita! You made everthing run so smoothly, we almost forgot we were selling it. You're wonderful!

Cait Radovan ~ San Francisco  |  Review:
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Rita is an outstanding Realtor, who not only takes excellent care of her cleints, she also serves as a sounding board and advisor to many of us in the office. Highly experienced in the nuances of SF Real Estate (and restaurants too by the way), she is decisive, fast on her feet, and gets business done with professionalism and enthusiasm. She is one of the best in SF, someone you should connect with.

Michael Barnacle ~ San Francisco  |  Review:
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Rita is an awesome lady; one of a kind. She is an excellent resource on all things San Francisco-related, real estate or otherwise. I had the pleasure of working with Rita while I was a Helpdesk Admin at Zephyr Real Estate, and went straight to her when it came time to list my family's condo. If you want to work with someone who is genuine and just gets the job done, look no further.

Jeffrin Radovan ~ San Francisco  |  Review:
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Rita is a driven and client focused agent with a keen understanding of San Francisco real estate. She is a great communicator and brings integrity to her work which translates to happy clients. As a mortgage lender I appreciate her professionalism, clear boundary setting and follow through. Rita is great to work with and I highly recommend her.

Patrick Gardner ~ San Francisco  |  Review:
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Rita represented me as the buyer in a transaction in which the sellers and their agent were non-responsive. I singularly credit Rita with rescuing the transaction from what looked like imminent failure. We are exceedingly happy with our home.

Marina Coleridge ~ San Francisco  |  Review:
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Rita's intimate knowledge of the San Francisco real estate market combined with her art for cheerful diplomacy and a "get-it-done" attitude make Rita, basically, the best realtor you could hope to find.

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Rita is a true professional. She understands that her role is not simply to find you a property. She's there to guide and advise you; to liaise with the listing agent and financiers; she'll iron out any wrinkles and ensure that the process of buying a home is as easy as it can possibly be and that you, as the customer, feel 100% satisfied with your purchase and the service you received.

As fist-time buyers, Rita patiently educated us on the current state of the San Francisco market. She showed us a great assortment of properties within our price-range, allowing us to set some benchmarks (what we would and wouldn't be willing to settle for). When we found the right place, Rita was on-top of the situation instantly, getting our offer submitted. When the offer was accepted, she shifted into overdrive. All the contract and legal stuff was handled brilliantly. She talked us through everything and made sure we had a contract that protected us but was fair and acceptable to the seller. Rita laid out a timetable for closing the sale. She helped us organize inspections, kept in close contact with our mortgage broker and maintained a perfect relationship with the listing agent, all of which made the process relatively stress-free and ensured we closed right on time.  Since closing, Rita has continued to offer excellent advice on all manner of topics, from taxes to floor-refinishers. We feel very lucky to have chosen Rita as our realtor.

Choose Rita Roti as your Realtor! Choose Today!

Andy R. ~ San Francisco  |  Review:
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I recommend Rita to anyone searching for a home in San Francisco. Rita's most valuable quality as an agent is her inexhaustable knowledge of the local market; from financing, to market trends, to legal agreements, to bloody GEOLOGY (!), Rita knows what's up and will tell you how a TIC agreement is going to affect resale value, how to win a bidding war against a cash buyer, or if that dream house is  built on an old marsh and will collapse in a 3.1 quake.  She knows everything.

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The other awesome thing about Rita is that she will NEVER pressure you to buy something that isn't right for you.  Ever.  She will work with you patiently and tirelessly to make sure you get the home you want, not the home that makes her the fastest commission, or the one that seems close enough.   She will tell you when to walk (or run) away from a money pit, when a place is over-priced, and when something is a good deal.

In the end, Rita helped me and my partner buy a beautiful, light-filled, spacious Victorian flat with a big garden, right in the Mission.  She guided us through the bidding war, the legalities and the financing process, and now we are sitting pretty in our happy home.

Jenny W. ~ San Francisco  |  Review:
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Rita helped us through the process of finding our first house in San Francisco. She started with us day 1... which was 6 years ago! We had some life changes along the way, and Rita helped us navigate the journey of finding a property to accommodate.

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She respected our desire to see houses on our own, yet was always moments away when we needed her to see a place we liked and needed her opinion.  During the whole process, she made herself available for phone calls and/or meetings, sometimes at odd times of the day.  

Rita has a wealth of knowledge and we could always count on her to give us answers, even if it meant more research on her part.  Her many connections with contractors was also a great resource, and she is a total "Get it done" type of person. We're big fans.

Sophie V. ~ San Francisco  |  Review:
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If you are thinking about selling your house and are looking for the best realtor to represent you, look no further. Rita Roti is the right choice for you. She has the skills and experience to prepare, present, and quickly sell your property. She did a great job for me.

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She is tech savvy and works very hard to sell your house for the best price. She knows how to use social media to get the word out about your property. She even pulled together a friendly competition with other local realtors as part of a blog posting. We won! I loved that she had all the forms online. When we were going through disclosures, reviewing offers, and signing off contingencies it was a breeze compared to the last house I sold. Rather than having to go to her office for signatures we could do it all online! I was even out of state for part of the time and could still get business done.

She arrives on time and looking good for any in person meetings or showings and has always done tons of research. She knows who the competition is, the details of the houses they are selling, and how to best outshine them. She knows how to highlight the best attributes of your property. She did a great job at every showing of my property and reported back to me concisely who had come and if they were serious or not. She also followed up with any prospects to keep them interested.

I used my own possessions for staging and she kept an eye on my stuff, protecting it form unattended children or thoughtless visitors. She knows great ways to save you money and time. She does an amazing job and is a pleasure to work with.

Cycle I. ~ San Francisco  |  Review:
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Rita was recommended by a friend of ours who also purchased their first home through her.

About us:

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  • First time home buyers and San Francisco natives
  • Using a loan assistance program through the SF Mayor's Office (translation: more bureaucracy/work for both the agent and our lender!)
  • Short on time due our work schedules and our baby
  • SMALL budget (under 550K)
  • Wanted to be SF Homeowners more than anything.

About Rita:

  • Prompt communications from beginning to end
  • Knowledgable about the market
  • Advocates for you and your interests
  • Has a wonderful sense of humor
  • Always professional something that does NOT hold true for all the so called "professionals" in the real estate world.
  • Believes in honesty and transparency in all our offers and during our escrow
  • Very respectful to us. She NEVER judged us, nor made us feel like we were less important than other clients because of our modest budget. She never pressured us to make decisions we did not feel good about.
  • Recommenced top notch inspectors and contractors (we cross referenced them)
  • Is an organization ninja. She developed clear and tight timelines for the escrow process and literally hounded the selling agent when necessary for signatures and paperwork to ensure we closed on time!

In short: she's there for the entire ride and ensures you end up home safe in the end.

Our experience:
We searched for approximately 1.5 months between early June and mid July 2012. We entered our search during the peak of moving season (summer) in a seller's market.  Prices were beginning to climb and multiple offers are the norm. Our situation was sticky to say the least, there were many stress points with this purchase from loan approval, to making offers, negotiation processes and underwriting.

Rita was incredibly aware and supportive every step of the way. She was able to provide input on everything, but let us make our final decisions. And more importantly I feel like she gently guided us where we truly wanted to be in the end. We started our search VERY broadly outside of SF because of the current market. She kept reminding us to hang in there and not give up hope of purchasing our first home in the city. Often people come to this process with very high expectations of what they want, I think I took the opposite approach at one point out of desperation (my philosophy became If it had walls and wasn't completely rotting from inside out I'd take it!).

Rita helped us keep our vision and sanity during a very low inventory market. We found a small home, but one that genuinely fit our criteria!  We live and work in San Francisco. I can now walk to my job and my daughter can sleep better because we live in a quiet family friendly neighborhood. For these San Francisco natives, she helped us make our dream of owning a home close to family, work and friends a reality.

Thank you Rita!

Jamie C. ~ San Francisco  |  Review:
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Rita was a great agent to work with.  We were first-time homebuyers with an embarrassingly small budget so we asked a friend in the real estate business to recommend an agent.  She suggested Rita for her candor and depth of knowledge, and Rita turned out to be a perfect fit--extremely honest and patient, despite us not having deep pockets.

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Rita came with stellar recommendations from her recent clients, most of whom had worked with her to purchase single-family homes in the more southern SF neighborhoods (Ingleside, Portola).  That wasn't what we were looking for (we bought an apartment in the Noe/Bernal area), but Rita is equally knowledgable about all types of homes and neighborhoods.  She is, in fact, an encyclopedia of SF real estate knowledge.  She knows the history of every block, building and development project, and can tell you all sorts of useful secrets that agents keep out of the listings.  She's also really helpful with real estate and mortgage regulations, which came in handy when we bought a TIC.

We worked with Rita for nearly a year before finally purchasing our first home.  For the first several months she spent hours with us every week taking us to listings we found interesting and showing us properties and neighborhoods we never would have found on our own.  Before long we were familiar with every single part of the city and had a really good idea of what properties were worth, which made us confident about our purchase because we knew exactly what we wanted and how much to pay for it. 

When we finally got into contract, Rita did a fabulous job of keeping the process on track and looking out for our interests, often having to make up for the selling agent's lack of attention to deadlines and required documentation.  Even after the close she kept in touch and gave us great recommendations for everything from insulators to lamp stores to good restaurants in our new neighborhood.

If you want an agent who is brutally honest, knows everything there is to know about the business, never pushes you in a specific direction, and has a great sense of humor, Rita is your gal.  We are loving our new home and couldn't have done it without her!

Lauren F. ~ San Francisco  |  Review:
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Undoubtedly one of the very best real estate agents in town! Always speaks from the heart and not scared to speak her truth (in the interest of protecting you from making a less than smart investment, of course). She's patient, smart, experienced, kind, available and flexible. Not to mention, she goes WAY beyond the call of duty. This is my second purchase with Rita and I plan on doing all future transactions with her.

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STRONGLY recommended!!

Sharon M. ~ San Francisco  |  Review:
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Rita is an agent who does her homework, goes above and beyond to help you see the places you want to see, and has an amazing depth of knowledge about the San Francisco housing market. She worked with me and my partner for several months in a tight market where not much was coming up from week to week and she was always available to talk more about our limited options, to show us historical data of the area, and every single time we had an appointment she was always there on time and ready to keep trying to find us a great place.  

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She never acted like we needed to move fast on a property just because of how the market was moving at the time.  She's incredibly patient and places a lot of importance on finding the right fit for her clients.

Needless to say, we did find a place, a beautiful Victorian condo in the Mission and we couldn't have done it without Rita.  We circled this place 6 ways from Sunday and it was too high for a long time. Rita was in it to win with us and kept us in the loop about any new information she could glean about the property.  With her and her recommended mortgage broker we felt very safe about going into this purchase - she's not one to gloss over the 'bad' parts of an inspection or a location.  She never pressured us, never seemed interested in just making a sale.  

I loved working with her and have already recommended her to two other folks in the market and I recommend her to you too, yelp review-reading stranger :)

Lukas B. ~ San Francisco  |  Review:
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Rita was a pleasure to work with.  She is organized, efficient, calm and pleasant, even when things get hectic. She helped us sell our TIC unit in the Western Addition and got us a lot more than we expected!  

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She has a good network of people that assist with all aspects of the selling process, i.e. quick fix-ups, painting and staging, so we didn't have to screen and hire those people ourselves.  

She was very flexible with us and listened to our particular needs and wishes, and she really seemed genuinely interested in making us satisfied clients, which we were!

You won't regret choosing Rita.

Sarah C. ~ San Francisco  |  Review:
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When we decided to sell our condo and buy a Noe Valley duplex, we had no idea what we were getting into. We were so lucky to have your help.

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You gave us excellent advice, guided us through all the procedures and paperwork and took care of so many crucial details, from managing contractors to lending us an airbed.

We’re so pleased with our new home and we couldn’t have done it without you.
 

Vince Donovan ~ San Francisco, CA  |  Review:
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I had a wonderful experience working with Rita. As a first time home buyer in the San Francisco market I had a lot of questions, yet needed to act quickly and decisively to secure the home I wanted. 

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Rita was very knowledgeable, supportive and patient.  She provided sound strategic advice that enabled me to have the winning bid in a multiple bid situation.

Benita White ~ San Francisco, CA  |  Review:
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Your knowledge and your readiness to explain anything, from the smallest detail to the most complex legal issue was so important to us.  Your advice and referrals were always excellent, we have never once regretted following any of your suggestions. 

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I expected buying a house to be a terribly stressful experience, but thanks to the trust you so quickly earned, it wasn’t.  I suppose that technically we could have done it without you, but I am so very, very glad we didn’t have to!  I can’t thank you enough.  We’re so happy with our new home.

Catherine Donovan ~ San Francisco, CA  |  Review:
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I was so lucky to have happened upon Rita and to have had her as my agent.  As a first-time homebuyer, I had a lot of questions and doubts about whether I could actually afford a home and about the home-buying process in general.  Also, because of my price bracket, I was forced to look at Tenancy in Common.  It was so great to have an agent with first-hand knowledge of the TIC process.

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I never felt pressured or like I was getting a sales pitch from Rita.  If she/we visited a place that didn’t even have potential, she always let me know right away.  A less honest agent could try to push you toward a deal that just would be right for you.

After finding a place, my two partners typically bypassed their own agents to talk to Rita.  She was such an asset during the whole purchasing process and always went above and beyond to resolve any problems that were encountered.
Rita has an outstanding knowledge of San Francisco in general.  This comes in handy when trying to decide whether an area is safe or improving or even to just find the best local restaurants or stores.

I would definitely recommend working with Rita.  You’ll not only get a great agent that keeps your best interests in mind, you’ll also gain a great new friend.  Even after the sale, Rita has continued to answer my questions about paying property taxes, where to buy paint or other home repair supplies, how to find a CPA/electrician/plumber, etc.”
 

Keri Mills ~ San Francisco, CA  |  Review:
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Contact Me

Rita Roti
Zephyr Real Estate, Realtor
2523 California Street
San Francisco CA
BRE # 01430699
(415) 307-7353 mobile
(415) 432-2114 office
(415) 432-2114 fax
rita@ritaroti.com

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